Client Overview

DoctorCare is a leading Canadian HealthTech company focused on improving the operations and revenue management of medical practices. Having built a strong base with physicians, DoctorCare identified an untapped opportunity in the Allied Care market, a fragmented ecosystem where patients struggle to find suitable physiotherapists, chiropractors, nutritionists, and other allied providers, and where physicians often lack visibility into post-referral patient care.

DoctorCare partnered with Innavera to design, validate, and launch a new digital platform bridging patients, providers, and physicians through a unified, data-driven experience.

Challenge

DoctorCare wanted to accelerate the development of a new HealthTech solution but faced several organizational and technical challenges:

• Limited in-house product development bandwidth and pressure to accelerate time to market.
• The need to validate the concept through real market data, user feedback, and financial modeling.
• Building an end-to-end operational model and pricing structure aligned with the company’s existing business.
• Recruiting and preparing an internal team to sustain and scale the solution post-launch.

DoctorCare sought a partner who could take full ownership of the product lifecycle, from research and design through to launch, while aligning with its brand, compliance, and commercial strategy.

Innavera’s Approach

Innavera acted as DoctorCare’s integrated product partner, managing the journey from concept to go-to-market execution under one integrated delivery framework.

Key workstreams included:

• Market & Customer Discovery: Conducted market sizing, competitor benchmarking, defined offering, customer segments, and stakeholder interviews to validate product-market fit.
• Product Strategy & Positioning: Defined the value proposition, product vision, and differentiation aligned with DoctorCare’s portfolio and target market.
• Business Model and Validation: Built and tested the pricing, revenue model, and regulatory framework; conducted pilot programs to validate user adoption and financial viability.
• Customer Journey Mapping: Designed end-to-end user flows to optimize user experience, track revenue, and optimize performance.
• Financial & Business Modeling: Built the product’s P&L, pricing strategy, and commercialization roadmap, including projected revenue and operational costs.
• Technical Requirements & Development: Created detailed technical and functional requirement documents (TRD/FRD), coordinated full-stack development, and led product testing and iteration cycles.
• Go-to-Market Execution: Designed customer acquisition funnels, digital marketing plans, and team hiring frameworks to ensure seamless rollout and long-term adoption.

Innavera’s multidisciplinary team operated as an extension of DoctorCare, ensuring alignment between strategic intent, product execution, and post-launch continuity.

Outcome & Impact

Innavera delivered a fully operational HealthTech product from concept to market, enabling DoctorCare to accelerate innovation and expand its digital services portfolio.

Results:

• Reduced time-to-market from 12 months to less than 6 months.
• Delivered a validated business model, pricing structure, and operational process.
• Fully defined go-to-market and customer acquisition framework.
• Built and trained the initial internal team to operate the product post-handover.
• Positioned DoctorCare as a leader in digital practice management innovation.