Digital Transformation

Unifying Student Experience Through Digital Transformation

Rotman School of Management

UnifiedCRM & Student Journey

5+Departments Connected

ReducedManual Coordination

The Challenge

Rotman School of Management faced fragmented operations across multiple systems with data silos spanning marketing, admissions, classes, and alumni. Redundant manual processes, inconsistent reporting, and the lack of a centralized learner lifecycle platform created inefficiencies that impacted the student experience and institutional decision-making.

Our Approach

Innavera conducted a full system audit and developed a governance model with cross-divisional stakeholder engagement. We designed an integrated CRM architecture connecting all major departments along the student lifecycle. The engagement included change management frameworks, phased onboarding strategies, and cross-divisional workshops to ensure adoption and alignment across the organization.

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The Results

The transformation delivered a unified CRM and student journey system connecting all major departments. Operational visibility and data accuracy improved across the entire student lifecycle. Manual coordination time was reduced significantly across admissions and faculty teams. Onboarding of new divisions to the digital platform was accelerated. Data-driven decision-making capabilities were strengthened across the institution.